Doing Digital Marketing Effectively
What is Digital Marketing and why is it relevant for your business.
Digital Marketing is an umbrella term for all business marketing efforts through digital channels, mainly on the internet, but more specifically, social media, websites, search engines, email, and mobile applications. This new method of reaching out to customers is much faster, versatile, and more practical compared to traditional marketing channels.
The Digital Age is no longer the future, it is present day and businesses that fail to adapt will quickly find themselves behind or worse, obsolete. Here, we list three (3) essential benefits of digital marketing and why businesses should integrate it with their traditional marketing efforts.
1. Digital Marketing gets you ahead of the competition. Businesses today have shifted from traditional advertising methods and focused instead on online platforms like Google Adwords, SEO, Social Media, etc. For small businesses, it is very difficult to compete in the market and get ahead of the pack. But, you can use tools like Google Alerts to get a better idea of where your competitors stand. You can monitor their marketing strategies and benchmark it to your own.
2. Digital Marketing is more personalized and builds brand reputation organically. Satisfied customers will most likely tell other people about their experience with your brand, product and/or service. Your brand reputation can go viral, opening new doors of opportunities for reaching a bigger market and attain business growth.
3. Digital Marketing is more transparent and tracks your customers’ journey in purchasing your product and/or services. With the use of analytics services like Google Analytics, you will be able to monitor all your customer’s actions, preferences, and get a better insight into their behavior. Analytics helps you build the persona of your customer so that you can offer them the perfect customer experience.
Doing Digital Marketing Effectively
At Ignition Venture Studio, we encourage continuous learning and development. In line with our thrust to help our community grow through knowledge-sharing, we have partnered with Masterminds Business Collective Co., and Integra School of Management and Entrepreneurship to host a workshop called “Doing Digital Marketing Effectively.” Since digital marketing is such a hot topic and very relevant to the day-to-day operations of a business, we have invited Brendan Lidster, a Digital Marketing Expert, to share some tips to help you achieve better results from your digital marketing efforts.
Brendan Lidster is the Operations Manager of Reload Media in Asia-Pacific, where he manages the digital marketing teams of the company in Australia and in the Philippines.
He is responsible for providing strategic guidance and support to Reload’s Media digital marketing teams to ensure the best long-term tactics are used to increase rankings, traffic, and leads to client’s websites and boost conversions.
Brendan has a highly skilled background in PPC, Email Direct Marketing, and Social through running his own small business prior to joining Reload. His passion for all things digital and their applications to marketing and real business outcomes makes him a valuable asset to the company.You are invited to this event which will be held on September 26, 2007, Tuesday, 7 pm onwards at Ignition Venture Studio. Only limited seats are available. Don’t miss this learning opportunity! Email us at [email protected] or call us at (02) 944-6200 for reservation.